Current & Archive

    Vol. 3, No.4, Art.1

    CSR as a Source of Competitive Advantage: The Case Study of Polpharma Group

    Paweł Cegliński, Anna Wiśniewska


    Purpose: The main purpose of this paper is to analyse the relations between CSR activities and competitive advantages. I t discusses how companies undertake CSR activities and what benefits can be gained because of these activities.

    Methodology/approach: The paper is based on the Polpharma’ s single case study. The narrative literature review was applied to build up the theoretical foundation for the empirical study.

    Findings: CSR activities undertaken by companies can be a source of many benefits, which may translate into gaining competitive advantages. The analysis of the case of Polpharma shows positive outcomes of undertaking CSR activities related to increase in customer trust to the company and its competitive position.

    Originality/value: CSR issues are a relatively popular topic of research in the field of management, but they are not often considered from the strategic point of view as presented in this article.

    Tags:corporate social responsibility, CSR, competitive advantage
    Vol. 3, No. 4, Art. 2

    Genetic Determinants of Human Nature and their Consistency with Human Hedonism

    Grzegorz Hoppe

    This paper presents the synthetic sociobiological concept of human nature as devised by Edward Wilson and then expanded by Richard Dawkins and Robert Trivers, which on the one hand is subjected to critical analysis, and on the other hand verifies the consistency of the author’s concept of the hedonistic nature of human action. As part of the analysis, the concept of maximum fitness with regard to humans is proven partially erroneous and the consistency of the remaining principles of sociobiology according to the author’s concept of human action are demonstrated.

    Tags:sociobiology, theory of evolution, human nature, hedonism
    Vol. 3, No. 4, Art. 3

    Community Involvement in Pharmaceutical Companies in Poland

    Martyna Kruszyńska

    Aim: The aim of this article is to identify measures in the area of community involvement undertaken by pharmaceutical companies operating in Poland (listed in the I MS Health 2010 ranking of TOP 30 corporations in the pharmaceutical market). Moreover, methods for communicating these measures are also analysed.

    Methodology: The study covered analysis of Polish-language websites of pharmaceutical companies listed in the TOP 30 ranking. I n the case of absence of data on community involvement on a given company website, additional online research with the use of subject terms and Google Search was employed.

    Main findings: O f all the 30 companies subjected to the study, 4 companies did not have a section dedicated to corporate social responsibility on their websites, whereas 5 enterprises provided information on community involvement only on a company website in a language other than Polish. The dominant form of community involvement initiatives is financial support (predominantly in the form of donations). Companies also support local communities with aid in-kind and corporate volunteering. Communication of undertaken measures takes a form of the stakeholder information strategy – a company is interested in disseminating information on the actions taken without its stakeholders actively participating in the process.

    Implications: Pharmaceutical companies operating in Poland should engage in activities targeted at local communities to a greater extent. Managers of pharmaceutical companies should be made aware of the benefits of using diverse forms of these measures, being at the same time encouraged to continuously expand initiatives already taken in this regard.

    Tags:corporate community involvement, pharmaceutical companies
    Vol.3, No. 4, Art. 4

    The Benefits from CSR for a Company and Society

    Paulina Księżak


    Corporate social responsibility undeniably provides multiple benefits for the company. The social and environmental actions that businesses engage in are bound to bring advantages also to society. Nevertheless, the concepts has also some weaknesses. Engaging in social responsibility issues should be a deliberate decision and companies should consider its pros and cons. The aim of this paper is to discuss the advantages of CSR, but also to point out a few defects of the concept. The narrative review of literature is applied in order to achieve the aforementioned aim.

    Tags:CSR, corporate social responsibility, benefits of CSR, criticism of CSR, company and society
    Vol. 3, No. 4, Art. 5

    Corporate Social Responsibility in the Textile and Apparel Industry: Barriers and Challenges

    Monika Szewczyk

    Corporate social responsibility seems to be becoming crucial in the management strategies of all industries. The paper presents the importance of corporate social responsibility activities in the textile and apparel industry. The textile and apparel industry has been chosen because in many cases the production is being transferred to developing countries. This means that it has a significant influence for the global economy and global management. The main aim of this study is to investigate the barriers and challenges to corporate social responsibility in the textile and apparel industry. The paper analyzes the structure of this industry in the global context and examines areas of the textile and apparel industry such as labour conditions, human and workers’ rights, and environmental issues, each of which is especially sensitive in terms of CSR actions. O n the basis of those social and environmental aspects, there have been recognized barriers and challenges of CSR. The main barrier observed to the introduction of CSR rules in the textile and apparel industry is the lack of the control caused by geographical distance. The paper also shows other obstacles to the implementation of CSR activities and suggests steps that need to be taken to overcome them.
    Tags:CSR, textile industry, apparel industry, management, barriers to CSR
    Vol. 3, No. 4, Art. 6

    Circular Economy in the Transport Industry in Terms of Corporate Social Responsibility Concept

    Katarzyna Turoń, Piotr Czech

    Purpose: The paper concerns the concept of moving away from a linear economy to a new global idea – the circular economy. The aim of the study is to present the idea of the practical application of the opportunities offered by the circular economy in the terms of corporate social responsibility. The authors focus on the example from the Transport-Shipping-Logistics (TSL) industry. I n addition, they also present previously used pro-environmental solutions in TSL and Courier-Express-Parcel Services (CEP) area.

    Design/methodology/approach: The paper is based on the analysis of literature related to pro-ecological activities and the idea of linear and circular economy in the context of the corporate social responsibility concept.

    Findings: The result of the study is a consolidation the concept of the circular economy in terms of pro-ecological aspect of corporate social responsibility in TSL enterprises.

    Research and practical limitations/implications: The article points out that the circular economy and other pro-environment practices are the guidelines of conduct for designing and developing corporate social responsibility strategies in the companies operating in the Transport-Shipping-Logistics industry.

    Originality/value: The issues presented in the paper cover innovative aspects according to the latest European Union guidelines indicated in COM(2015) – Communication from the Commission to the European Parliament, the European Economic and Social Committee and the Committee of the Regions: Closing the Loop – An EU Action Plan for the Circular Economy.

    Tags:circular economy, corporate social responsibility, reverse logistics, sustainable supply chain, environmental practices in transport industry
    Vol. 3, No. 4, Art. 7

    Corporate Responsibility in the Process of Creating Customer Value in the Context of Information Asymmetry

    Zygmunt Waśkowski

    The article raises the issue of creating value for consumers, who are increasingly frequently invited by companies to participate in this process. Including consumers in the process of creating products, which are expected to provide them with superior satisfaction, means that both sides are responsible for the final effect. Taking into account the fact that buyers normally have limited knowledge of the manufacturing conditions of the products which are of interest to them, it can be called into question whether engaging the end-users, even if they are willing to participate and, in effect, holding them partly accountable is the right thing to do.

    The article is conceptual in nature and the assumptions adopted here refer to potential negative consequences of transferring a part of the responsibility to consumers. The issues discussed in the paper may become a stimulus for undertaking empirical research, which would allow for establishing the actual scale of the described phenomenon.

    Tags:corporate responsibility, customer value, presumption, information asymmetry
    Vol. 3, No.4, Art. 8

    Szczecin Innovations Management and Cluster Management Conferences 2016

    Katarzyna Kazojć, Andrzej Lis